Founded by Sital Panesar, True Sound Live has been a trailblazer in live entertainment across North America since the 1980s, organizing over 500 iconic events. The company has brought together diverse audiences to celebrate the magic of live performances, hosting legendary artists like Lata Mangeshkar, Kishore Kumar, Jagjit Singh, Sonu Nigam, and Shreya Ghoshal, as well as contemporary stars such as Atif Aslam and Neha Kakkar. True Sound Live’s ability to curate unique experiences has made it a leader in the industry, appealing to fans of all ages and musical tastes, from soulful ghazals to high-energy Bollywood hits.

Continuing its legacy, True Sound Live has hosted blockbuster events like AR Rahman Live and Neha Kakkar Live, offering a sensory feast for fans while catering to a diverse range of audiences. Each concert is meticulously designed with state-of-the-art production, cultural authenticity, and moments of artist-audience interaction, ensuring a one-of-a-kind experience. By blending traditional and contemporary music, True Sound Live has solidified its reputation as a key player in shaping global live entertainment, providing unforgettable memories and celebrating the power of music across cultures.

Upcoming Concerts

Teeyan Da Mela is a vibrant annual celebration of Punjabi culture in Toronto that has thrived for over 20 years, connecting the South Asian diaspora with their roots while fostering community unity. Featuring traditional music, dance, food, and art, the event blends heritage with modern entertainment, showcasing performances like Giddha and Bhangra alongside live concerts by Punjabi superstars like Diljit Dosanjh. Cultural stalls highlight Punjabi arts, crafts, and cuisine, while interactive activities and competitions engage attendees of all ages. Honoring community leaders and celebrating women’s achievements, the mela underscores the empowerment and resilience of Punjabi women.

With its enduring success, Teeyan Da Mela has become a cultural cornerstone for the diaspora, preserving Punjabi traditions and promoting multicultural harmony in Toronto. Having hosted luminaries like Bollywood legend Hema Malini, the mela continues to grow as a global platform for Punjabi artists and culture. As it enters its third decade, it remains a proud emblem of heritage, uniting generations and celebrating the essence of Punjab on an international stage.

True Sound Live Ltd has the team and expertise in film production, covering essential aspects such as line production, scouting locations, equipment rental, hotel arrangements, security, and transportation. With a strong background in managing logistical and operational challenges, the team ensures seamless execution for film shoots, delivering high-quality results efficiently.

Additionally, True Sound Live Ltd specializes in finding local talent and securing tax credits and subsidies, helping productions optimize their financial resources. With an in-depth understanding of industry incentives and regional talent pools, the company provides comprehensive support to filmmakers, ensuring smooth and cost-effective productions.

True Sound Live is a leading platform for discovering and promoting musical talent from around the world, with a strong commitment to supporting emerging artists. By blending performances from iconic legends with fresh voices, the company creates a unique synergy that enriches the live music experience for audiences while providing invaluable exposure for rising stars.

From traditional Indian classical singers to contemporary Bollywood artists and globally inspired performers, True Sound Live continues to spotlight dynamic talent. Its dedication to nurturing innovation and fostering collaborations has positioned it as a key player in shaping the future of music on an international stage.